As an athlete, Georgia Simmerling represented Canada on ski slopes and biking tracks all over the world.
Now, recent off her retirement following Tokyo 2020, the four-time Olympian is able to characterize a few of Canada’s most promising feminine athletes as they attempt for sporting success of their very own.
Final week, Simmerling introduced the launch her subsequent enterprise, AG Sports activities Inc. — a female-led, female-focused Canadian sports activities and advertising company.
“Every athlete has their very own story, their very own future, their very own path and they’re those to create that,” defined Simmerling, 32. “I am there to raise it, to assist them to sort of foster it and to essentially convey their manufacturers to life by means of partnerships with the precise accomplice of their neighborhood.”
Over the previous decade, Simmerling competed in each the Winter and Summer time Video games as considered one of only a handful of Canadian ladies to take part in each. In 2016, after competing in alpine snowboarding at Vancouver 2010 and the freestyle ski occasion at Sochi 2014, the West Vancouver native grew to become the primary Canadian to compete in a unique sport at three completely different Olympics. That 12 months in Rio noticed her win bronze in ladies’s observe biking workforce pursuit. This previous summer time in Tokyo, she helped Canada to a fourth-place end in the identical occasion.
Even earlier than the postponement of the Tokyo Video games final 12 months, Simmerling knew this fourth Olympic look could be her final. And with the extra 12 months of coaching because of the 2020 Video games being delayed, she started to put the groundwork for what would come subsequent. She knew she wished to remain on the earth of sports activities, and that the enterprise aspect of athletics was an space she felt most eager on pursuing. Her curiosity propelled her to discover concepts in advertising, model partnerships and athlete illustration.
“I feel the chance offered itself, having related with firms, sponsors, communities throughout the nation, that is a ardour of mine. I’ve at all times liked to do this, and it actually gave me sort of a way of goal as effectively, being an athlete,” she stated. “This concept of beginning my very own company, it simply felt proper. It really felt proper.”
As Simmerling ready for the transition from athlete to agent, she noticed a necessity for feminine illustration within the business.
“Coming into the company world in Canada, there’s a large area for feminine illustration and I’m very excited to sort of disrupt the market somewhat bit, if you’ll, and be a frontrunner.”
To acknowledge the unimaginable influence feminine athletes are having on the world of sports activities, one wants to only open their eyes. Up to now two months alone, ladies — notably Canadian ladies — have captivated sports activities followers with their unimaginable success. Take Tokyo, for instance: Of Canada’s 24 medals received there, 18 have been earned by ladies, together with the primary 13.
And because the numbers present, there is a large urge for food to tune in.
With 4.4 million viewers, Group Canada’s gold medal ladies’s soccer victory in Tokyo was the most-watched Olympic occasion in Canada. A month later, on the onerous courts of the U.S. Open, Canada’s Leylah Fernandez and Nice Britain’s Emma Raducanu drew a bigger viewers than the lads’s ultimate matchup.
“The information have proven that we’re watching ladies’s sports activities. We care,” Simmerling stated.
She’s already signed a roster of gifted athletes she’s set to characterize. Amongst them is newly-crowned world champion Blayre Turnbull of Canada’s ladies’s hockey workforce; Olympic gold medallist in ladies’s eight rowing, Kasia Gruchalla-Wesierski; Olympic bronze medallist in canoe dash, Katie Vincent; Keirin observe bicycle owner and Olympic bronze medallist Lauriane Genest; Observe star Maddy Worth, recent off setting a brand new team-best time with the Canadian ladies’s 4×400-metre relay in Tokyo; and skiers Amy Fraser (a halfpipe specialist) and slalomist Amelia Sensible, who’s turning heads after a dominant tour on the NCAA circuit.
“I am excited to problem firms to essentially leap on board and make investments as a result of the chance is there. And it isn’t only for the athletes,” Simmerling continued. “Now could be the time to spend money on ladies’s sports activities.”
By her personal private expertise as an athlete, the skier-turned-cyclist understands the significance of assembling a workforce round her — a workforce not simply of fellow athletes, however manufacturers and enterprise companions that believed in her and propelled her to succeed on the rostrum as an athlete and on her platform as a public determine.
“I feel the sponsors that I’ve created relationships with, they’ve supported me for quite a lot of years now and I cherish these relationships … It provides you a lot confidence, realizing that you’ve got help,” she stated. “I solely hope that I can create one thing like that for my athletes.”