Final 12 months, Subaru fortunately introduced their second annual “Make a Dog’s Day” marketing campaign. This 12 months, they’ve vowed to maintain the custom alive. All all through October 2021, Subaru is encouraging prospects to undertake canines in want, and so they’re donating cash to shelters for each pup adopted.
Throughout this particular time of 12 months, Subaru focuses its promoting on serving to animals fairly than promoting vehicles. Their present advert options “the Underdogs,” a gaggle of rescue canines that had been more durable to seek out properties for. This emotional advert proves that Subaru is greater than only a automobile firm. Additionally they care about giving again.
How Will Subaru Save Canine?
Previously, Subaru has donated over $30 million to shelters and rescues, and so they’ve helped over 250,000 canines discover endlessly properties. They’re presently the most important company donor for the ASPCA.
This 12 months, Subaru needs to proceed doing all the pieces they’ll for animal organizations. For each canine adopted from Subaru’s associate shelters in October 2021, Subaru will donate $100. Every of the 600 taking part Subaru dealerships can donate as much as $3,100.
“Whereas we assist efforts all 12 months devoted to the betterment of animals’ lives, in October, we make a concerted effort to assist shelter pets—significantly the hard-to-adopt ones—discover loving properties,” stated Alan Bethke, senior vice chairman of selling for Subaru of America.
To search out out how one can take part on this great adoption occasion, go to your native Subaru retailer for extra particulars. They’ll let you know which dealerships and which shelters are taking part.
Meet the Underdogs!
Whereas all canines deserve a loving endlessly dwelling, there are some that want properties greater than others. Particular wants canines, senior canines, and stereotyped breeds are all missed at shelters, making it more durable for them to get adopted. Subaru’s annual Make a Canine’s Day advert highlights a number of “Underdogs” to encourage individuals to think about adopting the missed pets.
Some canines featured on this 12 months’s video embody Mavis Moon, a one-eyed canine who’s deaf and has facial paralysis; Lola, a three-legged canine who has crushed most cancers twice; and Cricket, who wants a wheelchair to enhance his mobility. All of those canines are stunning in their very own particular methods.
Rescue canines, particularly underdogs, are the very best companions anybody might ask for. They’ve a lot love to present, and you might be saving lives by adopting them. So, take into account adopting a canine from a taking part shelter this month. However it doesn’t matter what time of 12 months you undertake a canine, you’ll nonetheless be making a distinction.