The Super Bowl Halftime Show has been in dire want of a revamp, usually taking part in it protected and quite boring. The Weeknd took steps a 12 months in the past to make the present extra fascinating, however on Thursday Pepsi introduced the performers for Super Bowl LIVI, and it’s pushing the envelope additional than ever earlier than.
Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will carry out on the present collectively, in an enormous celebration of among the largest influences on rap and hip hop over the past 30+ years.
With the Tremendous Bowl returning to Los Angeles it’s the proper time to pay tribute to the music, and tradition of Los Angeles. Pepsi VP of Advertising Todd Kaplan stated, in a press launch supplied to SB Nation:
“Artists like Dr. Dre and Snoop Dogg have been on the forefront of the West Coast hip hop revolution, so to have the ability to deliver them again to LA, the place all of it started alongside Eminem, Mary J. Blige and Kendrick Lamar will show to be an epic, unforgettable celebration of the impression hip hop has at this time.”
This has the potential to be the most effective, and most memorable half time exhibits in current reminiscence, and it’s going to be unbelievable having Dre, Snoop and Co. with L.A. within the backdrop. It’s not dissimilar to what Pepsi did with Jennifer Lopez and Shakira celebrating latin music in Miami, and that is the very best development we may see for the present shifting ahead.
Actually, I’m simply shocked the NFL is permitting this and so hyped that it’s going to happen.